ASUS (Republic of Gamers)

The Ice Cold ROG campaign was one of my favorites at this gig. It was a holiday giveaway + UGC push for one of the most beloved PC gaming brands.

I created branded paper ornaments for fans to cut out and decorate. People from all over the world sent in photos of their trees. We used Gleam to drive a ton of impressions and engagement, and I looped in laptop + phone teams to broaden the reach and build goodwill. (Plus lots of happy winners worldwide.)

ROG x IZ*ONE

ROG was the first gaming brand to successfully leverage a K-pop fandom. By engaging authentically with the IZ*ONE community and coordinating with the ASUS Korea office, I helped land a sponsored tweet that became a fan inside joke and generated huge goodwill with new audiences.

Even more ROG

I also ran motherboard, GPU, and gaming monitor chipset launches that required tight cross-company marketing with NVIDIA, AMD, Intel, game publishers, and even IKEA. Favorites include the B550 motherboard launches, the NVIDIA #ultimatecountdown campaign, and Intel X470 chipset launches.

I handled creative photography, product videos, branding, and social-first content. I even built an Instagram filter with SparkAR before Meta shut down community-made filters.

EigenLayer

In this role, I grew and engaged the developer and builder community through strategic content creation and coordination of high-impact marketing initiatives, including live demos, milestone announcements, and ecosystem storytelling around verifiable compute, deterministic AI inference, and agentic use cases like verifiable aggregation, random jury selection, policy-gated wallets, and single-click bot deployments. These efforts boosted visibility, fostered builder participation, and highlighted real-world applications of trustless AI and off-chain verification to accelerate adoption in the decentralized AI and crypto space.

One of the coolest things I did was partner with my support engineer to connect four differently branded Discord bots—trained on internal content, each with its own personality—then pipe them into our server via Python. Users could chat with them to learn about EigenLayer, restaking, and crypto + AI.

Other community engagement tasks included POAP collection campaigns, UGC and ideathons, social media campaigns, questing, rebranding, UI/UX feedback, customer support and product feedback from both stakers as well as node operators.

If you want to dive into the cutting edge of AI + cloud + tokenized tech, spend some time on the EigenCloud blog here: https://blog.eigencloud.xyz/

Taipei Blockchain Week

Working for an event is a bit different from a start up. There is a huge crunch to cover all the sponsors and speakers who make the event possible, without the posts devolving into just ads or slop that nobody is interested in.

Follow the team on X (Taipei Blockchain Week).

Highlights from this gig include: live tweeting 8 hours of speakers accurately in an engaging way.
Making a few TikToks to drum up interest in event booths, giveaways, and showing the fun vibe of the event.
Working with the team to make sure key dates are met in order for the event to run smoothly, including ticketing, speakers, and more.

BLK SODA

I still like working with PC hardware, so I did some contract work for a local Taipei agency called BLK SODA. They were promoting a 3 sided tempered glass case that was making waves in the PC DIY market (the O11 Vision) as well as some cool modular chassis fans that come with an LCD screen directly in the fan (Lian Li fans).

I did some studio photography as well as fast edited vertical videos with CapCut + Premiere. In addition to green screening memes onto pleasing visuals, the enthusiast car edits here are great reference. See a sample on Instagram.

Health Goth

Before I ever worked in social media professionally, I was already deep in it as a creator. Health Goth was an aesthetic fashion blog I co-founded with friends in Portland. We grew it from zero to 36,000 fans by curating a distinct visual identity around dark, athletic-inspired fashion that blended sportswear with goth aesthetics.

The blog resonated globally and helped shape a movement that influenced modern fashion, streetwear, and visual culture. Publications from around the world covered the trend, and it became a reference point for the intersection of fitness culture and alternative style. This was my first real experience building an audience from scratch, understanding what content resonates, and seeing a creative project take on a life of its own.